The estate remains family owned and today, Bruno runs the estate with his daughter Luisa and son Francesco. The grapes for the Barbaresco wines are sourced from five vineyards which together make up 15 hectares of vines. The grapes are all hand-picked and the yields are kept low. The single vineyard Rabajà wines are aged in French oak casks for 24 to 36 months and benefit from a further 24 months maturing in bottle before release. The family is highly selective with the oak barrels that are used, and they choose to only use barrels that are at least 40 months old.
At Bruno Rocca, wines from other Piedmontese appellations are produced, from new vineyards which have been acquired. These include Barbera, Dolcetto and Chardonnay.